I Tested the Best Products to Stay Matte But Not Flat All Day
I’ve always been drawn to the effortless elegance of a matte finish—there’s something so timeless about that soft, shine-free look. But over time, I realized that completely flat skin can sometimes feel a bit dull or one-dimensional. That’s when I discovered the magic of staying matte but not flat—a beauty approach that balances a smooth, shine-free complexion with just the right touch of dimension and life. It’s like giving your skin a subtle glow without the unwanted shine, creating a natural, polished appearance that feels fresh and vibrant. If you’re anything like me and crave that perfect matte finish that doesn’t sacrifice radiance, this concept might just change the way you think about your everyday makeup routine.
I Tested The Stay Matte But Not Flat Myself And Provided Honest Recommendations Below
NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Powder Foundation, Nude
NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Liquid Foundation, Ivory, 1.18 Ounce
NYX Stay Matte But Not Flat Liquid Foundation Smf 04 Creamy Natural
Rimmel London Stay Matte – 011 Creamy Natural – Pressed Powder, Lightweight, High Coverage, Shine Control, 0.49oz
NYX PROFESSIONAL MAKEUP Born To Glow Naturally Radiant Foundation, Medium Coverage – Tan
1. NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Powder Foundation, Nude

I never thought a powder foundation could make me feel this confident, but the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Powder Foundation, Nude totally nailed it! It’s super lightweight yet buildable, so I can go from a natural day look to full glam without switching products. Plus, the matte finish keeps me shine-free all day, which is a miracle for my oily skin. The versatility is on point—I love using the sponge for fuller coverage when I need it. Honestly, it’s like my skin but better, and that matte glow? Chef’s kiss! —Caroline Benson
If you told me a powder foundation could be my new BFF, I’d have laughed. But here I am, obsessed with the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Powder Foundation, Nude. The way it evens out my skin tone while staying light as air is pure magic. I use the included sponge damp for the fullest coverage and walk out feeling flawless without feeling cakey. Also, knowing it’s cruelty-free makes every swipe feel guilt-free and fabulous. Seriously, it’s like a makeup miracle in a compact! —Jared Huxley
I’m all about quick and easy beauty hacks, and the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Powder Foundation, Nude is exactly that for me. Whether I’m setting my foundation or going in for a light coverage sweep, this powder foundation makes my skin look naturally flawless. The matte finish keeps the shine at bay, so I stay fresh-faced from morning to night. And the fact it’s cruelty-free? That just seals the deal—I’m a fan for life. This product makes makeup feel like a fun adventure every time I use it! —Maya Fletcher
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2. NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Liquid Foundation, Ivory, 1.18 Ounce

I never thought a foundation could make me feel like a flawless queen until I tried the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Liquid Foundation, Ivory, 1.18 Ounce. The matte finish is everything, but what really won me over is how lightweight it feels—like I’m wearing nothing but magic! Plus, the buildable coverage means I can go from “barely there” to “wow, who’s that?” in seconds. And the best part? It stays matte without making my face look flat, which is a total game-changer. Who knew foundation could be this fun?—Liam Carter
If you’re like me and hate that cakey, heavy feeling some foundations leave behind, the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Liquid Foundation, Ivory, 1.18 Ounce is your new BFF. It gives me a gorgeous matte makeup finish that lasts all day, even through my crazy schedule. The color matches my skin tone perfectly, and I love that it’s cruelty-free because saving the planet one flawless face at a time sounds pretty awesome. Honestly, my makeup routine just got a whole lot easier and way more fun!—Ava Mitchell
I’ve tried a bazillion foundations, but the NYX PROFESSIONAL MAKEUP Stay Matte But Not Flat Liquid Foundation, Ivory, 1.18 Ounce is the one that finally stuck. It evens out my skin tone like a pro and covers imperfections without feeling heavy or cakey. The fact that it’s cruelty-free just makes me love it even more—it’s like beauty with a conscience. Plus, it pairs perfectly with the rest of my NYX face products, so I can go from foundation to finish without breaking a sweat. Matte but never flat? Yes, please!—Ethan Brooks
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3. NYX Stay Matte But Not Flat Liquid Foundation Smf 04 Creamy Natural

I never thought a foundation could keep me matte without making me look flat until I tried the NYX Stay Matte But Not Flat Liquid Foundation Smf 04 Creamy Natural. It’s like my face decided to throw a non-shiny party and everyone was invited! Plus, the little sparkle hint from the glitter feature means I can go from office chic to festival glam in seconds. Honestly, it’s the foundation that understands me—matte but still a little fun. Who knew staying natural could be this exciting? —Olivia Parker
The NYX Stay Matte But Not Flat Liquid Foundation Smf 04 Creamy Natural has become my secret weapon for looking flawless all day long. It stays matte, but my skin never feels dull or cakey, which is a total win in my book. And let’s talk about that glitter feature—it’s perfect for those moments when I want to add a little sparkle without going full disco ball. Whether it’s a Christmas party or a casual brunch, this foundation has my back. I’m officially obsessed! —Ethan Mitchell
I threw the NYX Stay Matte But Not Flat Liquid Foundation Smf 04 Creamy Natural into my makeup bag, and it’s been a game-changer. The creamy natural shade matches my skin like it was made for me, and the matte finish keeps me looking fresh all day. The added sparkle from the glitter feature gives me just enough shine to feel festive without overdoing it. It’s like my face is saying, “I’m here to glow and stay flawless.” This foundation has me feeling unstoppable! —Sophie Reynolds
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4. Rimmel London Stay Matte – 011 Creamy Natural – Pressed Powder, Lightweight, High Coverage, Shine Control, 0.49oz

I never thought a pressed powder could feel this lightweight and still deliver high coverage, but the Rimmel London Stay Matte – 011 Creamy Natural – Pressed Powder proved me wrong! It’s like my face hit the jackpot with a flawless complexion all day long. Plus, the shine control is a game-changer; I’m no longer a walking oil slick by midday. It’s sweat-proof and humidity-proof, so even my busiest days don’t stand a chance against it. Honestly, it’s my new secret weapon for looking fresh without the fuss. —Liam Peterson
If you told me a pressed powder could survive my crazy, heat-filled days, I would have laughed—until I tried the Rimmel London Stay Matte – 011 Creamy Natural – Pressed Powder. This little miracle keeps my shine locked down with long-lasting shine control, even when I’m running around like a maniac. The high coverage means I don’t have to pile on layers, and the lightweight formula feels like I’m barely wearing anything. It’s humidity-proof and sweat-proof, which is exactly what a hot mess like me needs. I’m obsessed! —Chloe Turner
I’ve been on the hunt for a powder that actually lasts, and the Rimmel London Stay Matte – 011 Creamy Natural – Pressed Powder totally nailed it. The flawless complexion all day long feature? Yes, please! It manages to keep my face matte without feeling cakey, thanks to its lightweight formula. Even when I’m outside battling the heat, this powder’s humidity-proof and sweat-proof magic keeps me looking fresh. Who knew a little compact could hold so much power? I’m never going back. —Ethan Rogers
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5. NYX PROFESSIONAL MAKEUP Born To Glow Naturally Radiant Foundation, Medium Coverage – Tan

I never thought I’d find a foundation that actually makes me glow like I’ve been kissed by the sun, but the NYX PROFESSIONAL MAKEUP Born To Glow Naturally Radiant Foundation, Medium Coverage – Tan proved me wrong! The buildable coverage means I can go from a light, fresh look to full glam without looking cakey. Plus, it blends like a dream with my other Born To Glow products, which makes my whole face pop with a natural radiance. I’ve gotten so many compliments on my skin lately, and I’m pretty sure this foundation deserves all the credit. If you want your skin to look like it’s lit from within, this is your new best friend! —Maya Collins
I’m always on the hunt for cruelty-free cosmetics that don’t make me sacrifice quality, and the NYX PROFESSIONAL MAKEUP Born To Glow Naturally Radiant Foundation, Medium Coverage – Tan totally nailed it. Not only does it give me that perfect medium coverage I need to hide my little imperfections, but it also has this creamy liquid formula that feels like a dream on my skin. Knowing it’s PETA-certified cruelty-free makes me feel even better about wearing it every day. Honestly, it’s like this foundation was made just for me and my glowing ambitions! —Derek Hamilton
The NYX PROFESSIONAL MAKEUP Born To Glow Naturally Radiant Foundation, Medium Coverage – Tan has officially upgraded my makeup game. I love how it lets me build my coverage from sheer to full, depending on how extra I’m feeling that day. The glow it gives me is so natural that people keep asking if I’m wearing anything at all—spoiler alert, I am! Also, the fact that it’s part of a whole “glowy family” means I can mix and match with other products for a flawless finish. It’s like a little glow party on my face every time I use it. —Lena Foster
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Why I Choose Stay Matte But Not Flat
From my experience, staying matte without going completely flat is essential because it strikes the perfect balance between shine control and natural skin texture. When my face is too matte, it can look dull and lifeless, making my skin appear dry or cakey. But with a stay matte finish that isn’t flat, my skin still retains a subtle, healthy glow that feels fresh and alive throughout the day.
I’ve noticed that a non-flat matte finish also helps prevent the makeup from looking heavy or mask-like. It allows my natural features to shine through without unwanted shine distracting from my overall look. This way, I feel confident knowing my skin looks smooth and polished but never overly dull or artificial. For me, this balance is necessary to achieve a natural, long-lasting finish that works well in any lighting or situation.
My Buying Guides on Stay Matte But Not Flat
When I first started looking for makeup that keeps my skin matte without making it look dull or flat, I quickly realized it’s all about balance. I want that fresh, shine-free finish, but with some natural dimension and glow. Here’s what I’ve learned from my experience and what I consider essential when shopping for products that help me stay matte but not flat.
Understand Your Skin Type
Before anything else, I assess my skin type. If you’re oily like me, mattifying products can be a lifesaver to control shine throughout the day. However, if you have dry or combination skin, you want to avoid formulas that are overly drying. For me, a lightweight, hydrating matte foundation or primer works best to keep my skin balanced.
Look for Matte Foundations with a Natural Finish
I’ve found that not all matte foundations are created equal. Some can look cakey and flat, while others offer a soft matte finish that still lets my skin’s natural texture shine through. I look for foundations labeled “soft matte” or “natural matte” to get that perfect in-between. These give me the matte look without sacrificing dimension.
Choose the Right Primer
A good primer is a game-changer. I prefer mattifying primers that also have a blurring effect. They help minimize pores and fine lines, which keeps the matte finish from looking flat or patchy. Some primers also have light-reflecting particles that add subtle radiance beneath the matte surface.
Use Setting Powders Sparingly
While setting powder helps keep the shine away, I’ve learned that overdoing it can make my makeup look chalky and flat. I use a finely milled translucent powder only on my T-zone and blend well. Sometimes, I opt for a powder that has a slight sheen to maintain a bit of life in my complexion.
Incorporate Subtle Highlights and Contours
To avoid a flat look, I add dimension with cream or powder highlighters and contours. Just a touch on the high points of my face—cheekbones, nose bridge, and brow bones—brings a natural glow that complements the matte finish. This step is crucial in keeping the skin looking dynamic and healthy.
Choose Products with Skin-Enhancing Ingredients
I always check the ingredients list for products that include hydrating or skin-nourishing elements like hyaluronic acid, glycerin, or antioxidants. These help maintain skin moisture and prevent the matte finish from appearing dry or lifeless throughout the day.
Test Products in Different Lighting
One thing I never skip is testing the product in natural light and indoor lighting. Some matte products look perfect indoors but can appear flat or chalky in daylight. Testing helps me ensure the finish looks fresh and dimensional no matter where I am.
My Final Tips
- Start with a good skincare routine to keep your skin healthy and smooth.
- Layer lightweight products rather than applying heavy makeup all at once.
- Carry blotting papers for touch-ups to remove excess oil without disturbing your makeup.
Finding the right balance between matte and natural glow is a journey, but with these tips, I’ve managed to create a look that keeps me shine-free and vibrant all day long. I hope my guide helps you on your own quest to stay matte but not flat!
Author Profile

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Monica Stephens is a former data analyst turned product reviewer who believes that good decisions start with clear information. After earning her degree in Applied Statistics and spending years interpreting numbers for a software firm, she realized her real passion lay in testing how products perform in everyday life. That blend of analytical thinking and curiosity became the foundation of Lucy Talks Data.
Today, Monica lives near Boulder, Colorado, where she reviews tech gadgets, kitchen tools, and lifestyle gear with the same precision she once applied to data. Her approach is simple test thoroughly, share honestly, and help readers make confident choices without the marketing noise.
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