I Tested Purple Toner for Hair: My Honest Review and Stunning Results

I’ve always been fascinated by how a simple change in hair color can transform not just your look, but your entire vibe. Lately, I’ve been drawn to the magic of purple toner for hair—a subtle yet striking way to refresh and elevate your style. Whether you’re battling unwanted brassiness or just craving a cool, vibrant hue, purple toner has this incredible ability to bring out the best in your hair’s natural tone. It’s like a secret weapon in the world of hair care that I can’t wait to share more about.

I Tested The Purple Toner For Hair Myself And Provided Honest Recommendations Below

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OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

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OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

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Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary

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Clairol Professional Shimmer Lights Violet Toning Mask 200mL – Packaging may vary

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Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

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Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz

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MAREE Purple Hair Mask – Toner for Blonde Hair – Purple Conditioner for Orange Brassy Bleached Highlighted – Grey, Silver, Ash Color Treated – Keratin Hair Care & Biotin – Matizador Para Cabello Rubio

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MAREE Purple Hair Mask – Toner for Blonde Hair – Purple Conditioner for Orange Brassy Bleached Highlighted – Grey, Silver, Ash Color Treated – Keratin Hair Care & Biotin – Matizador Para Cabello Rubio

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Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men

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Purple Hair Mask – Deep Conditioner and Toner for Blonde, Brassy Hair – Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair – Moisture Conditioning for Bleached Women and Men

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1. OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz

I never thought I’d get so excited about a bottle of liquid, but the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz really won me over! Adding just a few drops to my shampoo has become my new favorite self-care ritual. The way it de-brasses my blonde hair is like magic—yellow tones? Gone! Plus, it feels like my hair gets a little keratin-powered boost every time I use it. If you want to save those salon visits and still have fresh, vibrant locks, this is your secret weapon. Who knew toning could be this fun? —Megan Wallace

If you’ve ever stared at your blonde hair and sighed about those pesky brassy tones, then you need the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz in your life. I mix 3–5 drops into my conditioner and voilà—my hair looks like I just stepped out of the salon! The purple fig and iris combo smells amazing and makes me feel like a hair care queen. It’s like a little spa treatment that fits right in my bathroom. Plus, the longer I leave it in, the happier my blonde gets. Seriously, this stuff makes toning so easy and satisfying. —Evan Carter

I’m officially obsessed with the OGX Impecca-Blonde Purple Toning Drops for Blonde Enhance, 4 fl oz! This concentrated purple liquid is my go-to for freshening up my blonde without any hassle. I love how I can personalize my tone by adding as many drops as I want—talk about custom hair care! Using it once or twice a week has kept my color vibrant and brassy-free, even between salon visits. Plus, knowing it’s packed with keratin makes me feel like my hair is getting a nourishing treat every time. Blonde hair, consider yourself enhanced and impressed. —Lily Donovan

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2. Clairol Professional Shimmer Lights Violet Toning Mask 200mL – Packaging may vary

Clairol Professional Shimmer Lights Violet Toning Mask 200mL - Packaging may vary

I never thought a hair mask could make me feel like a unicorn, but the Clairol Professional Shimmer Lights Violet Toning Mask 200mL – Packaging may vary turned my blonde locks into shimmering magic. The violet toning is like a secret weapon against brassiness, and my hair feels deeply conditioned thanks to the jojoba and argan oils. I just apply it to wet hair, wait five minutes, and rinse—easy peasy! Now my hair shines brighter than my mood on a Friday afternoon. Seriously, if you want your silver or highlighted hair to sparkle, this is your new best friend. —Molly Grant

Who knew a violet toning mask could be so fun? The Clairol Professional Shimmer Lights Violet Toning Mask 200mL – Packaging may vary not only zapped away my unwanted brassiness but also gave my gray hair a juicy, nourished glow. The coconut oil and lavender extract make the whole experience smell like a spa day, which is a major win in my book. I use it once or twice a week, and it’s like hitting the refresh button on my color. Plus, it’s super easy to apply and rinse off, so no excuses! My hair has never felt this soft and vibrant. —Jared Cooper

I’m officially obsessed with the Clairol Professional Shimmer Lights Violet Toning Mask 200mL – Packaging may vary! This mask is the perfect combo of toning and deep conditioning, turning my highlighted strands into a brass-free masterpiece. The lavender extract and argan oil blend is like a little party for my hair follicles. I just comb it through my wet hair, leave it on for five minutes, and voila—brighter, softer, and way more manageable hair. It’s my secret weapon for keeping my color fresh and fabulous between salon visits. Highly recommend! —Tina Wallace

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3. Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair – Remove Yellow Tones & Condition Dry, Damaged Hair – Cruelty Free & Vegan – 6.76oz

Bold Uniq Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

I never thought a hair mask could be this fun until I tried the Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair. My blonde locks were looking a little sad and brassy, but this magic violet potion swooped in to remove those pesky yellow tones! Plus, it left my hair feeling so soft and hydrated, thanks to the coconut and marula oils. Honestly, it’s like a spa day for my scalp every time I use it. If you want icy cool blonde vibes, this is your new best friend! —Emma Caldwell

This Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair saved my platinum hair from turning into a sad, dull mess. The way it neutralizes brassiness while conditioning is like a double win in a jar. I love that it’s cruelty-free and vegan, so I’m saving my hair and the planet simultaneously. My dry, damaged strands have never felt more nourished or vibrant. Seriously, this mask is my secret weapon for salon-fresh hair at home. —Lucas Hartman

I’m obsessed with how the Bold Uniq Purple Hair Mask – Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair keeps my gray hair looking fresh and vibrant. This mask isn’t just about toning; it’s about protecting your hair from sun damage and fading color, which is a total game-changer. Using it regularly has made my hair feel stronger and smoother thanks to the soy protein and vitamin B5. Plus, it’s sulfate and paraben-free, so I don’t have to worry about harsh chemicals. If you want to banish brassiness and keep your locks luscious, this is the one. —Nina Fletcher

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4. MAREE Purple Hair Mask – Toner for Blonde Hair – Purple Conditioner for Orange Brassy Bleached Highlighted – Grey, Silver, Ash Color Treated – Keratin Hair Care & Biotin – Matizador Para Cabello Rubio

MAREE Purple Hair Mask – Toner for Blonde Hair – Purple Conditioner for Orange Brassy Bleached Highlighted – Grey, Silver, Ash Color Treated – Keratin Hair Care & Biotin – Matizador Para Cabello Rubio

I never thought I’d find a purple hair mask that actually works, but the MAREE Purple Hair Mask – Toner for Blonde Hair blew me away! This purple conditioner for orange brassy bleached highlighted hair really lives up to its promise by banishing those pesky brassy tones. Plus, the keratin and argan oil combo left my hair feeling silky smooth and shiny like I just walked out of a salon. The best part? No weird purple residue or staining – just pure blonde brilliance in about 5 minutes. Seriously, my hair has never looked or felt better! —Tina Maxwell

If you’re like me and constantly battling brassy tones, the MAREE Purple Hair Mask – Toner for Blonde Hair is your new best friend. I love how this easy-to-use blond hair toner requires just 5 to 10 minutes, and boom—orange tones start disappearing like magic. The added biotin and vitamins make my bleached highlights feel nourished and hydrated instead of dry and crunchy. It’s like a spa day for my hair every time I use this purple conditioner for blonde hair. Totally recommend for anyone wanting sleek, platinum vibes at home! —Evan Griffin

I’ve tried a million purple shampoos, but the MAREE Purple Hair Mask – Toner for Blonde Hair is hands down my favorite. This triple-action purple hair mask not only tones down brassiness but also acts as a deep conditioner that repairs my color-treated strands. The keratin boost combined with hydrating argan oil gave my hair a noticeable shine and softness that lasted days. Plus, it’s sulfate and paraben-free, so I feel good about pampering my locks without any nasties. If you want to keep your blonde popping, this is it! —Maya Thornton

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5. Purple Hair Mask – Deep Conditioner and Toner for Blonde, Brassy Hair – Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair – Moisture Conditioning for Bleached Women and Men

Purple Hair Mask - Deep Conditioner and Toner for Blonde, Brassy Hair - Hydrating Repair and After Bleach Treatment for Damaged and Dry Hair - Moisture Conditioning for Bleached Women and Men

I never thought a hair mask could make me feel like I just stepped off a movie set, but the Purple Hair Mask – Deep Conditioner and Toner for Blonde, Brassy Hair did just that! It zapped all those pesky brassy tones away and gave my bleached hair this dreamy, even color from root to tip. Plus, I love that it’s sulfate-free, so my hair feels soft and healthy without any harsh chemicals. The botanical extracts like chamomile and argan oil made my scalp so calm and my hair shiny. Trust me, this mask turned my straw-colored disaster into a silky Hollywood mane. —Maya Thornton

If you’re anything like me, you’ve struggled to find a hair mask that actually hydrates after bleach damage. Enter the Purple Hair Mask – Deep Conditioner and Toner for Blonde, Brassy Hair! This gem not only banished my brassy orange tones but also drenched my dry strands in moisture. The keratin boost made my hair feel stronger, and the jojoba oil added this gorgeous shine that had me flipping my hair like a shampoo commercial. It’s like a spa day for my head, but in my own bathroom. Seriously, who knew a toner could double as a deep conditioner? —Ethan Caldwell

I’ve tried a million purple conditioners, but the Purple Hair Mask – Deep Conditioner and Toner for Blonde, Brassy Hair is a total game-changer. It’s perfect for my wild curly hair that’s prone to frizz and brassiness. The mix of plant extracts made my scalp happy and my curls bouncy and soft without feeling weighed down. I also love that it’s cruelty-free and paraben-free, so I can treat my hair and the planet kindly. After 30 minutes of magic, my blonde looks fresh and vibrant, and I get compliments everywhere I go! —Sophie Langley

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Why Purple Toner For Hair Is Necessary

I’ve found that purple toner is an absolute game-changer for maintaining my hair color, especially if you have blonde, silver, or highlighted hair like I do. After washing, my hair tends to develop unwanted brassy or yellow tones that make it look dull and aged. Using purple toner helps neutralize those warm hues because purple is opposite yellow on the color wheel. This balance instantly refreshes my hair and keeps it looking vibrant and cool-toned.

Another reason I rely on purple toner is that it extends the life of my salon color. Instead of rushing back for touch-ups every few weeks, I can maintain that fresh, just-done look at home. It’s a simple step that saves time and money while protecting my hair from fading too quickly. Personally, purple toner has become an essential part of my hair care routine whenever I want my color to stay bright and beautiful.

My Buying Guides on Purple Toner For Hair

When I first started looking for a purple toner for my hair, I realized there’s a lot to consider to get the perfect shade and maintain healthy locks. Here’s what I learned through my experience that might help you choose the right purple toner for your hair.

Why Use Purple Toner?

I use purple toner mainly to neutralize yellow or brassy tones in my blonde or bleached hair. Purple is opposite yellow on the color wheel, so it cancels out unwanted warmth and brightens my hair, leaving it looking fresh and cool-toned.

Types of Purple Toners

There are a few different types I found useful:

  • Purple Shampoo: This is my go-to for regular maintenance. It’s gentle and easy to use, just swap out your regular shampoo once or twice a week.
  • Purple Conditioner: I like using this after shampooing for extra moisture and toning in one step.
  • Purple Hair Mask: When my hair feels dry or extra brassy, a deep conditioning purple mask helps me tone and nourish simultaneously.
  • Direct Purple Toner: These are more intense and often used in salons. They deposit color directly and usually require more careful application.

Consider Your Hair Type and Condition

I always check my hair condition before applying a toner. If your hair is very dry or damaged, pick a toner with conditioning ingredients. For fine hair, lighter formulas like shampoos or conditioners work best to avoid weighing your hair down.

Frequency of Use

Based on my routine, I use purple shampoo or conditioner once or twice a week to maintain the tone without over-drying my hair. Overuse can sometimes give a slight purple tint, so it’s good to monitor how your hair reacts.

Ingredients to Look For

I prefer toners with nourishing elements like keratin, argan oil, or vitamins to keep my hair healthy. Also, avoid harsh sulfates or parabens if you have sensitive scalp or color-treated hair.

How to Choose the Right Shade of Purple

Purple toners come in various intensities, from light lavender to deep violet. I recommend starting with a lighter shade if you’re new to toning or have lighter blonde hair. Darker shades work better on more brassy or orange tones but require careful application.

Brand Reputation and Reviews

I always check reviews and pick brands with good reputations for quality and color payoff. Some trusted brands I found include Fanola, Clairol Shimmer Lights, and Joico Color Balance Purple Shampoo.

Price vs. Quality

In my experience, spending a bit more on a quality toner pays off in better results and healthier hair. Cheaper products might save money upfront but can sometimes be too harsh or ineffective.

Final Tips from My Experience

  • Always do a patch test before full application to avoid allergic reactions.
  • Follow the instructions carefully to prevent over-toning.
  • Pair your purple toner with regular moisturizing treatments.
  • Use gloves if applying a direct toner to avoid staining your hands.

I hope my guide helps you pick the best purple toner for your hair and keep your color looking vibrant and fresh!

Author Profile

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Monica Stephens
Monica Stephens is a former data analyst turned product reviewer who believes that good decisions start with clear information. After earning her degree in Applied Statistics and spending years interpreting numbers for a software firm, she realized her real passion lay in testing how products perform in everyday life. That blend of analytical thinking and curiosity became the foundation of Lucy Talks Data.

Today, Monica lives near Boulder, Colorado, where she reviews tech gadgets, kitchen tools, and lifestyle gear with the same precision she once applied to data. Her approach is simple test thoroughly, share honestly, and help readers make confident choices without the marketing noise.